21st Century Hair Styling, conditioning &
control assured by 20th century salon History.
Silicone Free – Ozone Friendly
Focus 21 Design Line
Focus 21, a proven salon success, was created in
1980 by award-winning hair stylists, cosmologists, and chemists
drawing on professional expertise and salon experience to solve
hair and skin care problems. Their efforts produced original and
effective products with performance that exceeds promise. In 1997,
Richard Ravid Inc., having served the beauty industry since 1960,
bought the Focus 21 brand.
The loyal following of Focus 21 users continues
to grow. Richard Ravid Inc. has carefully protected salon quality
through stringent manufacturing controls. With a 21st century focus
on hair styling, conditioning and control supported by 20th century
salon history, Focus 21 offers classic style with cutting edge innovation.