21st Century Hair Styling, conditioning & control assured by 20th century salon History.

Silicone Free – Ozone Friendly

Focus 21 Design Line

Focus 21, a proven salon success, was created in 1980 by award-winning hair stylists, cosmologists, and chemists drawing on professional expertise and salon experience to solve hair and skin care problems. Their efforts produced original and effective products with performance that exceeds promise. In 1997, Richard Ravid Inc., having served the beauty industry since 1960, bought the Focus 21 brand.

The loyal following of Focus 21 users continues to grow. Richard Ravid Inc. has carefully protected salon quality through stringent manufacturing controls. With a 21st century focus on hair styling, conditioning and control supported by 20th century salon history, Focus 21 offers classic style with cutting edge innovation.